Pick up here,” and “Relax while we load your groceries.”īased on previous permits, GeekWire posits that there will be about 15 employees at each location, and three to five workers will be dedicated to bringing orders out to parked cars with an average wait time of 5 minutes.Īmazon has recently experimented with several retail concepts, including a smart convenience store, Amazon Go. AmazonFresh Pickup is the companys way of getting a foothold in 'click and collect' groceries so it can expand in the 800 billion US grocery market, where its been slow to grow. The trend accelerated during the COVID-19. The filings also show the entrances of the stores will be adorned with signs greeting to each neighborhood, for example, ‘HELLO BALLARD,’ and ‘HELLO, SODO,’ as well as messages such as, “Shop online. Over the years, Amazon Fresh Pickup competed with a number of click and collect pickup services at traditional grocery stores, such as Fred Meyer.

The project, called AmazonFresh Pickup, is the next phase in the online giant’s physical retail initiatives.Īccording to the permit filings, Amazon gained approval from the city of Seattle to install signs that read ‘AmazonFresh Pickup’ for stores in both Seattle’s Ballard and SoDo neighborhoods this week. New permit documents – revealed by Geekwire – show that e-commerce behemoth Amazon is planning to open several drive-up grocery locations in the US soon, starting with Seattle.

Amazon fresh pickup